One of a caption's primary purposes is to identify the subject of the picture. What would you say while attention is on the image? What do you want your audience to notice in the image, and why? Corollary: if you have nothing to say about it, then the image probably does not belong in the article.Ĭlear identification of the subject However, it is best not to tell the whole story in the caption, but use the caption to make the reader curious about the subject.Īnother way of approaching the job: imagine you're giving a lecture based on the encyclopedia article, and you are using the image to illustrate the lecture. Those readers, even if the information is adjacent in the text, will not find it unless it is in the caption. Others read the first paragraph and scan through for other interesting information, looking especially at pictures and captions. Some people start at the top and read each word until the end.
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